Abstract :

This study is driven by advancements in the digital realm that have induced substantial changes in the economic system. The alterations in the economic system due to the digital realm provide several chances for individuals to cultivate their citizenship economy. The advancement of economic civics is a critical concern in leveraging technology throughout the industrial age 4.0, particularly with the rise of online markets, also referred to as e-commerce. The data indicates that Indonesia has seen significant rise in the value of internet trade. Recognizing the significant potential in e-commerce business transactions, it is imperative that all people, particularly young individuals like students, use this opportunity to enhance their economic capability. Based on this background, the researcher was interested in conducting research with regard to this problem. This research seeks to examine the enhancement of the citizenship economy in the cont