Abstract :

The ongoing advancement of information technology in China has become it an essential component of everyday life and industry. E-commerce technology, as an economic model reliant on advanced information technology, has progressively gained public acceptability, transitioning from passive acknowledgment to active collaboration and use, presenting both opportunities and challenges for e commerce firms. They must guarantee effective performance in marketing, including online marketing. Website marketing is a crucial component of the e-commerce marketing process, and its effectiveness will directly influence the entire operational quality and efficiency of e-commerce firms. Consequently, the pertinent personnel must undertake comprehensive research, refine and innovate conventional marketing strategies within the framework of new media technology, enhance website marketing efficacy, augment the enterprises' overall influence, and secure a substa